I got an email from a coffee shop chain today saying they were “missing me”. The message went on to say that they’d noticed I hadn’t been buying their coffee for a while, and wouldn’t it be nice if I changed that.
It’s a strange world we live in where coffee companies email us to encourage us to buy their drinks. Let’s be honest, they haven’t really missed my custom. In many communities, the idea of emailing people to encourage them to drink coffee would be, quite frankly, bizzare. Yet for us it’s a normal thing. It’s almost expected.
The last few days have been pleasantly easy drinks wise. I’m slipping into a pattern of going automatically for water first, not coffee or anything else. What’s more, each time I grab some water, it makes me think of how fortunate I am and how simple it is to help those who don’t have access to clean water.
Long may that continue.